Lush Beach Bar
A dining experience worth arriving early for.
A brand-led digital experience that carries the warmth of the restaurant online and turns first-time browsers into booked tables.
- Client
- Lush Beach Bar
- Industry
- Hospitality & dining
- Region
- Larnaca, Cyprus
- Engagement
- Brand, UX/UI, Website
- Year
- 2024
Impact at a glance
Key metrics delivered through the engagement
+13%
Increase in online reservations
+64%
Growth in menu page engagement
04
Service areas presented in one place
01
Destination venue, fully repositioned
A destination restaurant with a website that undersold the experience.
Lush Beach had built a loyal customer base over the years, but its online presence did not reflect the quality of its dining and entertainment experience. New guests also needed an easier way to explore the menu and reserve a table. The website redesign set out to bring the digital experience in line with what guests could expect at Lush.
Strengthen the brand online
Translate the warmth and quality of the in-restaurant experience into a digital-first brand identity.
Simplify discovery
Make the menu, atmosphere and location easy to explore for first-time visitors.
Drive more reservations
Remove friction between browsing the site and booking a table.
Design led by the dining experience.
Impact worked closely with the Lush team to understand what makes the in-person visit memorable, translating that atmosphere into an equally inviting digital experience.
Discover
Understanding the brand, menu and the guest experience Alsemar wanted to convey online.
Define
Structuring content around menu, atmosphere and reservations for a clear visitor journey.
Design
Crafting a warm, image-led visual identity that mirrors the in-restaurant atmosphere.
Deliver
Building a fast, mobile-first website with an integrated reservation pathway.
A complete digital experience built to strengthen the brand.
Menu & Brand Presentation
A visually rich menu and brand presentation that reflects the quality of the dining experience.
Mobile-First Design
A responsive experience built for guests browsing and booking on their phones.
Simplified Reservations
A streamlined path from discovery to booking that reduces drop-off.
Designed for the phone in a guest's hand.
Most guests discover the restaurant on mobile, so the menu, atmosphere and booking flow are built for small screens first.
Effortless browsing
A short, clear path from the first photo to the menu and the reservation form.
Consistent brand presentation
The same warmth and typography carry from desktop previews to a phone on the move.
Readable anywhere
Type sizes and contrast tuned to stay legible in a dim dining room or bright street.
A stronger brand and an easier path to reservations.
+13%
Increase in Online Reservations
+64%
Menu Page Engagement
+48%
Mobile Session Duration
Improved Brand Presentation
A digital identity that finally matches the quality of the in-restaurant experience, giving first-time guests an accurate sense of the room before they arrive.
Easier Customer Discovery
New guests can explore the menu, atmosphere and location with ease, turning casual browsing into a confident decision to visit.
More Completed Reservations
A shorter, clearer booking path removed the friction that previously lost guests between deciding to visit and securing a table.
Stronger Mobile Experience
With most guests browsing on their phones, a mobile-first build keeps the menu legible and the booking flow effortless on small screens.
"The new site finally feels like walking into the restaurant. Guests arrive already knowing what to expect, and booking a table is no longer something people give up on halfway through."
Dinos Efstathiades
General Manager, Lush Bach Bar
Capabilities brought together
Brand Identity
Website DesignContent Structure
Responsive Design
UX/UI DesignArt Direction
Local SEOReservation Integration
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